Howard Zaroff

Vice President/General Manager, Enterprise Holdings

Howard Zaroff is Vice President/General Manager of the Austin/Central/West Texas Region of Enterprise Holdings, which includes 85 locations and 1,300 full and part time employees. Howard oversees several business lines, including Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, Enterprise Car Sales, Enterprise Truck Rental, Enterprise Carshare, Commute with Enterprise, and Exotic Car Collection by Enterprise.

Howard began his career with Enterprise Rent-A-Car in Southern California in 1987 after graduating from San Diego State University with a bachelor’s degree in Finance. Over the next several years, he held positions with increasing responsibility and in 1992 was promoted to an Area Manager. Four years later, he was promoted to Group Manager in Austin, Texas.

In 2000, Howard moved back to Southern California as a Regional Vice President, and in 2002 he became Southern California’s Vice President of Rental. In 2004, Howard returned to Austin when he was promoted to Vice President/General Manager and his current position with the company today.