Austin-based Superior HeathPlan is a health-care company that serves members in all 254 Texas counties. Superior partners with United Way for Greater Austin annually, approaching two decades, by running an employee giving campaign. Mark Sanders, Superior CEO, has been leading the company since January 2017 and encourages his employees to give back to the community they love. At United Way we believe that corporate values and social good go hand in hand – that’s why we work to bring Austin’s top corporate leaders together to fight poverty. Read below to learn more about this month’s Corporate Partner Spotlight.
About Superior HealthPlan
Founded in 1999, Superior HealthPlan is a managed care company that delivers quality healthcare throughout Texas. Committed to transforming the health of the community, one person at a time, Superior supports active local involvement in all 254 Texas counties with 3,700 employees in 9 offices throughout the state. Headquartered in Austin, Superior is a wholly-owned subsidiary of Centene Corporation, a leading multi-national healthcare enterprise offering both core Medicaid and specialty services.
Superior’s Relationship with United Way
Superior has been proud to partner with United Way for Greater Austin, and other local chapters of the organization, for many years. Through annual fundraisers and other efforts, our employees have shown a long-standing commitment to support this organization and we look forward to forging an even stronger relationship in the years ahead.
Why does Superior support United Way for Greater Austin?
Superior has long been dedicated to serving Texans in need, providing healthcare to those who have historically been uninsured or underinsured. Our role for nearly 20 years has been to provide holistic healthcare and support to individuals and communities across the state, including in Central Texas. This aligns well with United Way for Greater Austin’ mission and services, making this a valued partnership.
What value does your employee giving campaign bring to your employees?
Our employees truly care about our members and do their best every day to make a difference in the lives of the people they serve. They have shown time and again a willingness to go beyond their typical responsibilities to give back to the communities in which they live and work. That compassion is most evident during our annual United Way fundraising campaign because they understand the importance of employee giving.
Why is giving back to the community important for Superior?
We have always believed that a local approach to healthcare will bring about the most positive change. We support or sponsor more than 3,500 events across Texas each year. We donate nearly $1 million annually to organizations that are committed to serving those in need. We do this because we understand that providing opportunities for people to improve their health and better their lives can have a lasting impact on their families and ultimately in their communities.
What is behind the success of your employee giving campaign?
There are several reasons we’ve had successful giving campaigns over the years. We have a dedicated group of employees who plan, organize and implement a week-long campaign designed to encourage their peers to give. Through their efforts, we have seen the campaign grow each year, culminating with more than 550 employees donating nearly $87,000 in our most recent campaign. Also, our employees know the money they give stays in their communities. Maintaining that local approach has been key.
What advice would you give to other companies considering running a United Way campaign?
Do your best to show your employees how United Way’s mission ties to your own goals or how their work benefits your customers. By focusing on what you have in common, and by getting an early start to organizing a campaign, we believe you can be successful, too.