At United Way for Greater Austin, we know that having a bank account is a critical first step toward thriving financially. That’s why, for the past two years, we’ve been partnering with banks, credit unions and government to get more people banked as part of the Bank On Central Texas initiative, part of our Financial Opportunity program.
In our short history, we’ve already opened 12,000 bank accounts, helping people make that critical first step on the path to thriving.
Recently, we undertook an ambitious project to raise awareness about the benefits of a bank accounts. We got on the radio, went online and spoke in-person at events to tell people about their options and how a bank account could help them. And we succeeded – we reached thousands of individuals and the number of online inquiries about the program skyrocketed.
We also got to meet so many people who were helped through our outreach, including Mark Mead of Alamo Lawn Care, who is using his account to manage his business, and Alfredo and Patricia Hernandez who didn’t have a bank account before.
Special thanks to all of the financial institutions who partner with us on this exciting initiative – and to Don Kendrick, Regional President of Wells Fargo’s Central Texas Region and UWATX Board Member, for his support and for narrating the above presentation.