Meet Claudia Franco, the newest addition to our employee campaign team as the Corporate Relations Coordinator. Although she is new to the campaign team, she is not new to UWATX–she served as a Bilingual Navigation Specialist for one year, helping connect Hispanic Austinites in need to heath and human services. What is your background, both in the community and professionally, prior to working with United Way? I am originally from Lima, Peru. I moved to the United States when I was 11 years old. I graduated from the University of Texas at Austin in the McCombs School of Business, where I studied marketing and Spanish literature. Before working at UWATX, I worked at Austin Community College as a technical lab assistant and interned at KIS as a marketing designer. What drew you to UWATX and made you feel that it was the right fit for you? I always wanted to make an impact in someone’s life. After graduating from McCombs, I interned at KIS and it made me realize that the way to make a greater impact was by giving back to my community. After meeting with Pedro (Navigation Manager at UWATX), I was surprised on the ways UWATX has changed the lives of many people, and there was no doubt that I belonged here. How do you see your role at UWATX, and what do you hope to accomplish in this job? I would like to increase donations by engaging the Hispanic community. I want the Hispanic community to […]
Read MoreUpward Mobility in Austin
Last month, the New York Times published an article titled “An Atlas of Upward Mobility Shows Paths Out of Poverty.” The article details a recent study that finds that some children living in poverty have a better chance of escaping poverty as adults than their counterparts living in similar situations in other cities with smaller chances of upward mobility. Essentially, growing up in poverty does not mean a child will stay poor; much depends on where they grow up. The article lists our own hometown, Austin, as one of the cities where low-income children face the worst odds–meaning they have a small chance of living above the poverty line, even as adults. In fact, a child who grows up in Travis County will earn 8% less as an adult than if they had grown up in a city with an average chance of upward mobility. Other cities on this list are Atlanta, Chicago, Los Angeles, Milwaukee, Orlando, West Palm Beach, Tampa, the Bronx and low-income parts of Manhattan. It also highlights Baltimore as the city with the worst chance of upward mobility. The study, titled “The Impacts of Neighborhoods on Intergenerational Mobility,” was authored by two Harvard professors. They analyzed more than five million children who moved over a 16 year timeframe. The study found that the younger a child moves from a neighborhood with bad upward mobility to a neighborhood with better upward mobility, the higher the chance they will rise out of poverty as an adult. Additionally, the […]
Read MoreBB&T’s 2015 Lighthouse Project
BB&T completed its annual BB&T Lighthouse community volunteer project in May to celebrate its sixth year of promoting a company-wide service effort. Across the country, BB&T has contributed more than 325,000 volunteer hours to local nonprofits, including United Way for Greater Austin. This year, more than 50 BB&T volunteers spent two days improving the Boys and Girls Club gardens. The Boys and Girls Club serving McBee Elementary provides high quality afterschool programming to more than 130 elementary students each weekday. Through enrichment programs like the Gardening Club, students not only have a safe place to go after school, but also to deepen their understanding of concepts they learn during the school day and develop an interest in their community. BB&T volunteers renovated the current garden area and added new resources for the Gardening Club to use in their lessons. Volunteers built a fence around the garden, added raised garden beds, created pathways around the garden, added a picnic table as a teaching space, and built and painted signs labeling the garden. The garden will be used by the Boys and Girls Club for Gardening Club lessons, outdoor science activities and as a fun activity space. The project cost $4,900, which BB&T donated. View all photos from the Lighthouse project on Flickr. What BB&T volunteers had to say about the project: “It was an amazing day! It’s great to see all of our BB&T associates work together for a great organization like United Way’s partner, Boys & Girls Club. We have […]
Read MoreJune’s Face 2 Face Recap
Each month, the Austin Business Journal hosts a Face 2 Face speaker series at Whole Foods, featuring leaders of all types of industries. This month’s speaker was Terry Lundgren, CEO and Chairman of Macy’s. Macy’s is a $28 billion corporation with 176,000 full-time employees and 800 stores. Macy’s is also the 7th largest Internet company. Lundgren commented that while the company embraces technology as a powerful source of commerce, he believes “people first, technology second.” Terry Lundgren has been high on the Macy’s ladder since 1997, with his roles including president and chief merchandising officer, among others. He started his career in retail in 1975, slowing climbing his way from trainee to management to buying to director of stores before becoming an executive. His advice to young adults entering the workforce: “Bloom where you are planted,” meaning not to focus so much on where you are going next, but to perform your current job better than anyone else to get noticed. When moderator Colin Pope asked if it is lonely at the top, Lundgren responded that he has a great team of management and board members. “When we make decisions, we move forward together. Success has many fathers, but failure has none.” Lundgren is notorious for showing up to his stores unannounced, to get a real feel for the atmosphere and customer service being provided. He says he enjoys watching and learning from his star performers. He believes localization is the reason Macy’s has been able to grow while maintaining […]
Read MoreUWATX Celebrates VPL Students With Documentary Screening
Students and staff from Webb, Decker and Mendez Middle Schools joined Young Leaders Society members at the Alamo Drafthouse last week for a fun end-of-year celebration. The UWATX Volunteer Project Leader (VPL) middle school program aims to transform youth into active community leaders by teaching them leadership skills they need to make meaningful and lasting change in their communities. This year, our 110 VPL students from the three campuses completed 28 volunteer projects. This resulted in 1,565 hours of time given to improving their Manor, St. John’s and Dove Springs communities! Members of the Hands On Central Texas team, who work with these kids each week, and YLS members handed out certificates and t-shirts to the students who were dedicated to the program during the 2014-2015 school year, as well as special plaques for the principals of each school. They also received popcorn and their choice of snacks and drinks during the film as a special treat. Underwater Dreams is a documentary about the story of a group of Hispanic high school students from a Title I school who build and enter an underwater robot in a national robotics competition. The students constructed the robot out of low-cost materials from Home Depot, and beat out all of the competing colleges, including powerhouse MIT. The documentary was meant to inspire the middle school students to pursue STEM fields, as well as any other dreams and future goals they have, regardless of their upbringing. Jesse Garcia, a YLS member and engineer at […]
Read More7 Ways to Spend Memorial Day in Austin
Happy Memorial Day! Whether you are taking a mini-vacation or just excited to lounge around the house for an extra day, we’ve compiled a wide array of Memorial Day events taking place around Austin for you to check out. 1. Head north to Round Rock to spend Memorial Day the American way–watching baseball of course! The AAA Round Rock Express will face the El Paso Chihuahuas at 7 p.m. on Monday. The highest price you’ll pay for a GA ticket is $15, and you can even grab lawn seats for only $7 each. 2. Give back while enjoying jazz music at the Austin Jazz Festival on May 24th at Austin 360 Amphitheater at the Circuit of the Americas. This is an all day event beginning at 10 a.m. Local, regional and national acts will play and the event benefits the East Austin Music Academy, an afterschool program focused on intensive music instruction for school-age children. 3. “Carry the Load” on May 24th at the Austin Memorial March. This is a 20.15 mile walk at Reveille Peak Ranch in Burnet, TX, and provides an opportunity to share in remembrance of those who gave their lives in service to our country. Registration is free. 4. Spend the day at Lake Travis. Bring a picnic or rent a house with family and friends and enjoy one of Austin’s most beautiful areas. Remember, personal motorized watercrafts are banned this weekend. 5. There are many great concerts taking place this weekend. On Satuday, catch Purity […]
Read MoreUWATX Unveils the SRAP 2015-2018
SRAP 2012-2015 In 2012, UWATX unveiled the first phase of the School Readiness Action Plan (SRAP), an ambitious three-year plan to increase the percentage of children who enter Kindergarten school ready. This plan is made possible by a large community coalition made up of caring community leaders, advocates, parents, service providers and educators, all dedicated to improving life for Austin’s children. The 2012-2015 Action Plan included strategies to leverage public funding, engage public officials and business leaders and target existing services more strategically. It also proposed increasing per capita spending on early childhood by 20 percent and targeting existing programs to focus on younger children. The results we’ve seen from the first phase of this plan are clear and positive: it is creating real change in the lives of young children and families in Central Texas. Since the plan went into effect in 2012: The percentage of children who entered kindergarten “school ready” increased by 5 percent, from 49 percent to 54 percent last year. The number of vulnerable families receiving home visiting services in our county nearly tripled, improving health outcomes for the children and dramatically reducing the likelihood of child abuse in these homes. The City of Austin increased their Health and Human Services funding for early childhood by nearly $1 million over the three year period. The Austin Public Library more than doubled the number of bilingual storytimes in low-income communities as a response to community advocacy. View all results from the 2012-2015 Action Plan. This plan […]
Read MoreMay Face 2 Face Recap with Alejandro Ruelas
May’s Face 2 Face speaker series, sponsored by the Austin Business Journal and Whole Foods, hosted Alejandro Ruelas, the co-founder of LatinWorks. LatinWorks is a cultural branding agency headquartered in Austin. “My advice to corporations when entering the multicultural space is to not just check off the ‘appeal to minority ethnic groups’ box. Companies need to really focus on the way their minority clients live and work, and cater to the like mindsets of different cultures.” — Alejandro Ruelas LatinWorks began in St. Louis, but later moved to Austin. Ruelas said some of the reasons for the move to Austin included the diversity of the city’s people, affordability, growing size of the city and the large pool of minority graduates from the University of Texas advertising program. LatinWorks is the most awarded multicultural agency in the advertising industry. The agency has won nine Cannes Lions, was recognized as Multicultural Agency of the year (twice by Adweek and three times by Ad Age), among many other national and international awards. LatinWorks was named by Ad Age as one of the top ten advertising agencies in the country on two separate occasions in 2010 and 2014. LatinWorks clients include Anheuser-Busch, PepsiCo, Lowe’s, Domino’s Pizza and Target, among others. Ruelas said his biggest mistake when starting LatinWorks was that he took on too much work himself and did not delegate enough. “One of my biggest mistakes when building my company was to not trust the talented staff that surrounded me. I stuck my […]
Read MoreEmployee Campaign Leader of the Year 2014
Each year, we host the Employee Campaign Awards to recognize the donors and leaders who work hard to make employee campaigns successful at their workplaces. For the 2014 Employee Campaign Awards event last Friday, we added a new, very important award: Employee Campaign Leader of the Year. Employee campaign leaders are vital to the success of every employee giving campaign for United Way. We look forward to highlighting an outstanding “ECL” each year moving forward, and this year the very first award of this kind goes to Laura Seaton of Travis County. “It is a warm knowing that despite your own life trials and dramas, and we all have them, you have given something of yourself that truly has helped another human being feel a little whole again and a little less lost.” — Laura Seaton Laura Seaton lived and worked in public service for Maui County, but circumstances brought her to Austin, Texas where she started working in public service with Travis County in 2010. Laura participated in the United Way for Greater Austin campaign three years in row, and goes above and beyond carrying the message to every employee in her department, Transportation and Natural Resources, and across the county as an ECL. Laura takes her responsibility of being an ECL very seriously. She implements rigorous best practices, personalizes the campaign so each employee feels more connected and does it all with a smile. Laura was assigned to be an ECL, yet she loves the role. When asked […]
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